Why Real Estate Agents Need Updated Headshots (More Often Than You Think)
Why Chandler Real Estate Agents Need Updated Headshots (More Often Than You Think)
Amy Miller just booked her third headshot session with me. Third. And before you think she's just indecisive, let me explain why this Chandler realtor is actually doing it right.
Real estate agents live and die by their headshots. Think about it. When someone's looking for help buying a $400,000 house in Queen Creek, they're scrolling through agent websites and Zillow profiles making split second decisions about who looks trustworthy. Your headshot is doing heavy lifting before you ever shake a hand.
Amy gets it. Her market changes, her brand evolves, and those photos from three years ago? They don't cut it anymore.
We've shot her all over the East Valley. Her first session was at a beautiful home in Queen Creek with that desert landscape backdrop that screams Arizona living. Natural, approachable, perfect for her "I'll help you find your dream home" vibe.
Second time around, we hit George and Gather restaurant in Chandler because she wanted something more urban and polished. Different energy, different audience. Some clients want the lifestyle realtor, others want the no-nonsense closer. Amy needed both looks in her arsenal.
This last session? Downtown Chandler. The architecture there is clean and modern, and the morning light doesn't try to murder us. We got professional headshots that work for everything from her website to those giant bus bench ads to her Instagram stories.
Here's what separates mediocre real estate marketing from the good stuff: variety. Amy doesn't use the same headshot everywhere because different platforms need different vibes. LinkedIn gets the polished professional shot. Instagram gets the approachable smiling one. Her website hero image shows her in action, looking like someone who actually knows the Chandler and Queen Creek markets inside and out.
For Phoenix area real estate agents, your headshot strategy should match your business strategy. If you're targeting luxury homes in Scottsdale, you better look the part. Working with first time buyers in Mesa? You need to look friendly and patient, not intimidating.
Amy updates her professional photos roughly every 18 months, which honestly should be the standard for anyone in real estate. Your hair changes. Your style evolves. The market shifts. And let's be real, if your headshot still shows you in 2019 fashion, potential clients notice.
The Queen Creek and Chandler real estate markets are competitive. Everyone's got a website and a Zillow profile. The agents who invest in professional real estate photography for themselves, not just their listings, are the ones who stand out.
We shoot Amy's sessions in under two hours. She shows up with a couple outfit changes, we hit two or three locations around Chandler, and she walks away with dozens of images. Then she's set for the next year plus with fresh content for every platform and marketing piece she needs.
If you're still recycling that one headshot from your brokerage orientation, you're leaving money on the table. In real estate, people hire people they trust. And trust starts with looking like you've got your act together.
Amy's got her act together. Her headshots prove it.
Ready for headshots that actually make you look like the pro you are?
I'm Shalista, and I shoot personal branding sessions for Phoenix area professionals who need photos that work as hard as they do. Whether you're launching a business, updating your website, or finally ditching that selfie from your LinkedIn, let's make it happen.
Based in Phoenix, shooting all over the Valley. Downtown Gilbert, Scottsdale, Tempe, wherever the light is good and parking doesn't make us cry.
